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Travel & Leasure ~ March, 1989
Straw Boss
The incomparable - but misnamed - Panama hat
By Tom Miller
I spent three years, off and on, chasing Panama hats all around
the Americas and never once traveled to Panama.
The reason is simple: Panama hats come not from Panama but from
Ecuador, the low-profile country in South America that's known for
its natural beauty (the Andes and the Galapagos Islands) and its
natural disasters (draught and earthquakes). Panama was the international
trading post for South American goods before the 20th century, and
Ecuadorian straw hats passing through took on the name of the point
of purchase rather than their place of origin. Panama has reaped
the goodwill the hats generate, much to Ecuador's distress.
Panama hats accentuate the extremes of the people beneath them
and magnify their personalities. Writers like Tom Wolfe and Garrison
Keillor gain an extra measure of élan by wearing Panamas.
They're easily identifiable in spring and summer women's fashion
ads. These
straw wonders are a remarkable handicraft, spanning countries, cultures,
hemispheres, economies, lifestyles and fashions.
To write The Panama Hat Trail I first traveled to Ecuador's lowland
jungle, where every morning barefoot field workers set out from
their settlements with machetes and pack mules. They return the
same evening, their mules burdened with piles of green toquilla
straw. The straw undergoes a primitive process of repetitive boiling
and drying until its ready for shipment to a warehouse in the port
of Guayaquil and, from there, up to small villages in the Andes.
You and I consider the Panama a stylish accessory. To wear one
in the Andes, however, labels you a member of the poorer classes,
the Indian and non-Indian peasants, called cholos. These are the
people who, since the mid-19th century, have diligently turned toquilla
hat weaving into a cottage industry. Their hats are firm, often
lacquered for durability, and worn by everyone from toddler to grandparent.
In a novel set in Cuenca, a city of more than 150,000 where the
hat trade is centered, I read of a newborn girl nicknamed "the
little weaver." In the book, a resident claims, "Baby
girls are often born with toquilla straw in their hands." Another
adds, "With the hat already begun!" In the town of Biblián,
I met a woman in her early nineties who, we computed, had woven
some 14,000 Panama hats in her lifetime.
From the city of Cuenca to the most obscure and inaccessible towns
nearby, women - and some men - weave straw hats as they cook, care
for their babies, tend animals, cultivate vegetables, sit and gossip,
trudge to market, shop and return home. Cuenca is a formal city,
with churches and shadows, cobblestone streets and weather-beaten
Indians. A book describes the city thus: "Always cool enough
to be mildly invigorating to mind and body, yet never cold, it is
unexcelled as a place for dreamy loafing." Cuenca's qualities
have held up during the 70 years since that was written. Its weavers
still take strands of straw in hand to carefully weave the rosita,
the button at the top of the hat, and then add row after row of
design until the crown and most of the brim are complete.
A hat can take anywhere from a day to a month or more to complete,
depending on the straw, the delicacy of the weave, the skill of
the weaver, the pliability of the material and the demands of the
marketplace. If you visit Cuenca or the small towns nearby on straw-market
day, you see hundreds of weavers clutching their weekly labor by
the loose straws that encircle the hats when they're done. At this
stage, the Panamas are called hat bodies, and the middlemen who
buy them from the weavers for about 60 cents each (except the ones
of very high quality) pass them on to the hat factories in Cuenca
to complete the outer brim and to bleach, fumigate, dye and shape
them before they're exported. In countless conversations with weavers
I tried over and over again to elicit some sense of pride in the
craftsmanship, but their responses all centered on the necessity
of weaving to support their families. Nonetheless, to walk among
the wavers on market day as they sell last week's hats and buy enough
straw for the next week's is to witness a process more than a century
old, an integral step in the trail from a Panama hat's seed to its
sale.
The weaver's hats spend a week or so at the Cuenca factories (many
of which will open their doors to visitors) before shipment out
of the country. The hats range in quality from the comfortable garden
variety to high-fashion numbers.
Although Cuenca produces quality Panamas at all levels, Ecuador's
very best sombreros de paja toquilla come from Montecristi, a little
village near the Pacific coast. Just as the magic name Havana signifies
the best in cigars, "Montecristi" translates to the highest
standard in the Panama-hat trade. Hats there take longer to weave,
cost more to buy, are harder to find. Shoppers can find them since
stores usually have some in stock, but the wholesalers must rely
on a dwindling number of master weavers in the wooded countryside
south of town. The low wage these highly skilled craftsmen are paid
discourages the next generation from taking up the same line of
work; they can earn more picking crops or finding low-end jobs in
the city or even weaving curios and Christmas tree ornaments.
The finest Montecristi can slide through a napkin ring and snap
back to its original shape. The extremely rare classics are smooth
as silk and fine as linen. Turn them upside down and they'll hold
water. Part of the ceremony of giving an unblocked Panama is presenting
it cradled in a balsa-wood box with the flag of Ecuador stenciled
on top next to the words Montecristi Fino.
Importers are demanding more variety in their Panamas, especially
in women's hats, and open-lace weaves and rounder crowns have added
to the range already available. But buyer beware: imitation Panamas
from the Orient, usually called Shantungs, have crept into the marketplace.
These are cheap low-quality look-alikes. Before you buy it, make
sure your Panama is handmade in Ecuador.
Most of the hats exported from Montecristi go straight to wholesalers
and retailers. The bundles from Cuenca often go to major hat factories
in the United States. I followed a bunch to Garland, Texas, where
Resistol Hats maintains a huge plant that turns hat bodies into
finished Panamas. Many become straw cowboy hats, the lightweight
alternative to the bulkier and more expensive Western felt hats.
One of the jaunty Sunday-afternoon-in-the-park hats I trailed ended
up in a shop in downtown San Diego, where a longtime straw-hat junkie
came in for his annual fix. After paying $35 for it, he told me
how he and his brother-in-law like to buy hats and give them to
each other and to friends. "You know," he said, "a
man looks so different in a hat. To give another man a hat - well,
there's something about it that creates and bond. It's a lasting
friendship."
WHILE RESEARCHING HIS LATEST BOOK, THE PANAMA HAT TRAIL (VINTAGE
DEPATURES), TOM MILLER ACQUIRED A CLOSET FULL OF HATS.
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